It's all about recapturing the warmth, fun, curiosity, and hopes that I experienced and share them with others through things that people can enjoy every day.

UrbanKust Brings The Warmth Of the ocean all year long

UrbanKust graphic t-shirt on a display.
UrbanKust

Today, we’d like to introduce you to UrbanKust, a cool clothing brand that brings #UrbanBeachVibes to your everyday life.

A new Urban Beach Vibes collection by UrbanKust was unveiled on May 25th, 2022, with the release of their debut design called “Stay Salty Sunny Palm Beach.” They plan to release new designs each week to their Redbubble shop, and they hope to launch their own online store soon!

Read more about their brand story and what UrbanKust is all about!

Discover more brand stories here.

UrbanKust logo and a graphic t-shirt.

Brand Story: UrbanKust

Hey! I’m Marcus Kust, the human behind the UrbanKust (a.k.a. KustDesign).

Kust is my middle name, which means “coast” in Dutch. UrbanKust is about bringing beach vibes and warmth of the ocean to our everyday life. 

My life was turned upside down when I was in my early teens, with many changes and unpredictability. I was fortunate to live near the ocean, where I felt safe and hopeful. Standing on the pier near our home and resting my eyes on the horizon was something I truly enjoyed doing.

I remember the warm and pleasant feeling running through my body as I stood there imagining the wonderful things that maybe be awaiting for me over the horizon. I cherish those moments when I learned more about myself and became more curious and hopeful about the future.

I want to recapture the fun curiosity and hopes that I had, and share them with others through the things that people can enjoy. And I hope that the designs inspired by my memories can bring the warmth of the ocean into their everyday lives.

Follow us on our Instagram page @UrbanKust

Visit our shop on Redbubble 

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Stay Salty white graphic shirt hanging on a clothing rack on the street.
UrbanKust

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written by

Abi Isa Lee

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